Why Using Linktree Is A Missed Opportunity for Organic Traffic.
Summary: Learn why Linktrees are a missed opportunity for organic traffic and how creating a custom splash or landing page hosted on your website can improve your online presence, increase inbound inquiries, and improve analytics and tracking capabilities. Introduction: Are you frustrated by the limitations of Instagram, such as the lack of followers, verification, or the “Swipe Up” function? While Linktree seem like an easy solution to optimize your social media presence, they are a missed opportunity for organic traffic to your website. In this article, we explore the benefits of creating a custom splash or landing page hosted on your domain instead of relying on Linktree.
The limitations of Linktree
Linktree swept Instagram by storm when it arrived in 2016 from a team of Melbourne brothers, Alex and Anthony Zaccaria, and their co-founder Nick Humphreys.
Their motivation was to overcome the frustration experienced when sharing information with followers on the Instagram app.
“We got really sick of having to change the Instagram bio link,” Alex Zaccaria told StartupSmart’s Stephanie Palmer-Derrien in 2019.
They weren’t alone.
Are you one of the many Instagram users frustrated by the lack of followers, verification, or the “Swipe Up” function in your Instagram stories? Have you been using Linktree to optimize your social media presence by listing your content, URLs, and social profiles in a menu for your followers to engage with? If so, you may be surprised to learn that using Linktree is a missed opportunity for organic traffic to your domain, which can help algorithms and boost your ranking in search results.
Linktree allow users to push more than one link at a time, but using them means giving up domain traffic and marketing for the Linktree platform instead of your own brand/domain. In addition to missing out on credit for the traffic, some users have received notifications that their profiles contain a link that is not allowed, leading to account bans.
You should stop using linktree right now and start using your own splash or landing page instead.
The benefits of a custom splash or landing page
Rather than relying on Linktree, users can create their own splash or landing page hosted on their website. Not only can they customize the page to align with their brand image, but they can also capture organic traffic and improve their SEO. With millions of Linktree users, it’s challenging to create an original page that stands out, and the limited number of templates and color schemes further reduces the uniqueness.
Creating a custom page hosted on your website can also improve contact information and reduce the number of clicks required to reach you. On Linktree, visitors must click through to your contact page, while on your website, you can share direct contact information and reduce clicks in the user experience.
Taking control of your online presence
Hosting a splash or landing page on your domain allows you to track visitors in much greater detail than Linktree, including heat maps that track visitor cursor movement, visitor country of origin, and device and browser information. In addition, having a custom, branded splash or landing page can count the visitors and add to your website’s visitor tally, which can also be added to your custom Facebook audience, increasing your inbound inquiries.
A custom splash or landing page hosted on your website acts as your virtual business card, consistently introducing your brand to friends and strangers on the Internet and captures that traffic to credit your own domain, which search engines use as part of their algorithm to determine where to rank you in results for your keywords. If you don’t have a website yet, setting up a domain and hosting is easy and affordable and you can do a website you fully own yourself or you can hire a designer to create it, and a consultation with an expert can help guide you through the process.
“Your website is the center of your digital presence. It’s where people go to learn more about you, to engage with you, to buy from you, to read your content, or to recommend you to a friend.” – Andy Crestodina
Conclusion
In conclusion, using Linktree is a missed opportunity for organic traffic and a limitation to your brand’s online presence. Creating a custom splash or landing page hosted on your website provides greater control over your online identity, increases inbound inquiries, and improves analytics and tracking capabilities. So, it’s time to ditch the Linktree and take control of your online presence.
Take control of your online presence today! Create a custom splash or landing page hosted on your website and start boosting your organic traffic. Or message us to find out more.
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F.A.Q.
Q1. What is Linktree?
A1. It’s is a platform that allows Instagram users to push more than one link at a time by listing their content, URLs, and social profiles in a menu for their followers to engage with.
Q2. Who created Linktree?
A2. It was created in 2016 by a team of Melbourne brothers, Alex and Anthony Zaccaria, and their co-founder Nick Humphreys.
Q3. What are the limitations of using Linktree?
A3. Using Linktree means giving up domain traffic and marketing for the Linktree platform instead of your own brand/domain. Additionally, some users have received notifications that their profiles contain a link that is not allowed, leading to account bans.
Q4. What is a custom splash or landing page?
A4. A custom splash or landing page is a webpage that is hosted on a user’s own website and can be customized to align with their brand image.
Q5. What are the benefits of creating a custom splash or landing page?
A5. Creating a custom splash or landing page hosted on your website allows for greater control over your online identity, increases inbound inquiries, and improves analytics and tracking capabilities. Additionally, it provides an opportunity to capture organic traffic and improve SEO.
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