The Have Knots- Urban Fashion brand in the Midwest

Graphic Design Case Study: The Have Knots – Urban Fashion Brand

Project Overview

The Have Knots Graphic Design project involved the creation of a comprehensive visual identity for a new urban fashion brand. The goal was to craft a distinctive brand image that resonates with the target audience, reflecting the brand’s unique identity and urban fashion culture.

The Product

The product is an urban fashion brand, offering a range of clothing, accessories, and lifestyle products targeted towards young, fashion-forward individuals seeking a unique and urban style.

Project Duration

Duration: 2 weeks

The Problem

The challenge was to establish a visual identity that effectively portrays the brand’s essence, style, and appeal to the target market. It involved creating a cohesive and visually striking brand image that communicates the brand’s message and values.

The Goal

The goal of this graphic design case study was to develop a comprehensive visual identity for The Have Knots. The aim was to create a consistent and captivating brand image across all touchpoints, enhancing brand recognition and resonance.

My Role

Role: Graphic Designer


As a Graphic Designer, my primary responsibilities included logo and branding design, creating marketing collateral, defining color schemes and typography guidelines, and ensuring brand consistency across all visual materials.

Understanding of the User

User Research

  • Conducted surveys and interviews to understand the preferences, fashion trends, and visual styles favored by the target audience.
  • Analyzed competitors’ branding strategies and visual identities to identify gaps and opportunities for differentiation.
  • Defined user personas based on research findings to guide the design process.


The target audience is primarily young adults aged 18-35 with an interest in urban fashion. They seek unique, edgy, and trendy fashion items that reflect their style and personality.

Pain Point

The main pain points included a lack of accessible urban fashion options that resonate with their style and limited availability of visually appealing urban fashion brands.

Problem Statements and Details

Problem Statement

The challenge was to create a visual identity that aligns with the urban fashion culture, effectively communicates the brand’s message, and stands out in a competitive market.


  • Developed a versatile logo that encapsulates the urban vibe and style of The Have Knots.
  • Crafted a comprehensive brand identity, including color palette, typography, and design elements, to maintain brand consistency.
  • Created marketing collateral like posters, social media graphics, and advertisements that capture the essence of the brand and appeal to the target audience.

The Impact and What I Learned

The successful creation of The Have Knots’ visual identity led to increased brand recognition and resonance among the target audience. This project taught me the importance of understanding the target market’s preferences, the power of cohesive brand identity, and the art of creating visuals that truly reflect a brand’s essence and connect with the audience.

I will update the post when my clients launch the other designs.

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