Case Study: Website Design for Designer Doodles by Kim

Client Overview:

Designer Doodles by Kim is a reputable Sheepadoodle breeder based in central Iowa. Kim has been breeding Sheepadoodles for several years and is known for her high-quality and well-cared-for puppies. With a strong passion for these designer dogs, Kim aims to connect with potential puppy owners who are looking for a loving companion.


The primary objective of the website design project for Designer Doodles by Kim was to create an engaging and user-friendly online platform that showcases the breeder’s expertise, highlights the Sheepadoodle breed, and attracts potential buyers. The website needed to convey professionalism, trustworthiness, and an overall positive impression to visitors.

Target Audience:

The target audience for Designer Doodles by Kim’s website includes individuals and families in search of Sheepadoodle puppies as well as dog enthusiasts who are interested in learning more about the breed. The website aims to appeal to both first-time dog owners and experienced individuals looking for a new addition to their family.

Website Design Approach:

  1. Visual Design: The website design for Designer Doodles by Kim focused on creating a visually appealing and cohesive look that reflects the breeder’s professionalism and love for Sheepadoodles. A Parisian style with black and pink colors were used to evoke a sense of warmth and playfulness, while high-quality images showcasing adorable Sheepadoodle puppies were strategically placed throughout the site.
  2. User Experience (UX): Ensuring a seamless user experience was a priority during the website design process. The navigation menu was designed to be intuitive and easily accessible, allowing visitors to find information effortlessly. Important details, such as available puppies, breeding practices, health certifications, and contact information were prominently displayed to address the most common user queries.
  3. Mobile Responsiveness: Recognizing the increasing use of mobile devices for online browsing, the website was designed to be fully responsive across different screen sizes. This ensures that visitors can have a pleasant browsing experience regardless of the device they use, ultimately leading to increased engagement and conversions.
  4. Content Strategy: The content on the website was crafted to educate and engage visitors. A dedicated “About” page provided information about Designer Doodles by Kim, emphasizing the breeder’s experience, dedication, and commitment to ethical breeding practices. Testimonials from satisfied puppy owners were included to build trust and credibility.
  5. Puppy Listings and Reservation System: To streamline the process of adopting a Sheepadoodle puppy, a user-friendly puppy listing page was created. Each puppy listing included detailed information, such as breed, gender, date of birth, and expected size. Additionally, an integrated reservation system allowed potential buyers to reserve their desired puppy conveniently.
  6. Search Engine Optimization (SEO): The website design incorporated essential on-page SEO elements, including keyword optimization, meta tags, and descriptive URLs. This helped improve the website’s visibility in search engine results and attract organic traffic from individuals actively seeking Sheepadoodle puppies.

Results and Impact:

The newly designed website for Designer Doodles by Kim has proven to be highly effective in achieving its objectives. The positive impact includes:

  1. Increased Online Visibility: The optimized website has achieved higher rankings in search engine results for relevant keywords, allowing more potential buyers to discover Designer Doodles by Kim.
  2. Enhanced User Engagement: The visually appealing design, intuitive navigation, and informative content have resulted in increased user engagement. Visitors spend more time on the website, exploring available puppies and learning about the breeding process.
  3. Improved Conversion Rate: The integration of a reservation system has made the adoption process easier for potential buyers, leading to a higher conversion rate.
  4. Positive Brand Image: The professional and trustworthy image portrayed by the website has strengthened the brand reputation of Designer Doodles by Kim. The breeder is now seen as an authority in the Sheepadoodle breeding industry in central Iowa.


The website design for Designer Doodles by Kim successfully fulfilled its objectives by creating an engaging, user-friendly, and visually appealing online platform. With its optimized content, intuitive navigation, and seamless reservation system, the website has effectively positioned Designer Doodles by Kim as a trusted Sheepadoodle breeder in central Iowa. The improved online visibility and positive user experience have contributed to increased engagement, conversions, and a strengthened brand image.

We also created the logo for Designer Doodles by Kim.

Designer Doodles by Kim Logo

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