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The Future of Search: Voice-Activated and Essential for Your BusinessThe Future of Search: Voice-Activated and Essential for Your Business

With the evolution of online search, voice search has brought about significant changes in the way people optimize for search. Nowadays, consumers have the power to find what they want online instantly and efficiently thanks to mobile phones, and the introduction of voice search has taken this to a whole new level. Over one billion voice-enabled devices were circulated by the end of 2018, with over one billion voice searches conducted every month. This trend is reshaping the way businesses approach their local marketing, and it is essential for businesses to be equipped to make this transition. Here are five things that can help your business appear in voice search results.

Step 1: Get your business listed on relevant sites and directories

Your online presence relies on getting your business listed on all relevant listing sites and directories. Sites like Yelp, Facebook, Yellow Pages, and Google My Business can help increase your online citations and help you establish a strong online presence. You need to ensure that your listings are consistent and accurate across all these directories. Create a spreadsheet of all business information you’ll need to add to these listings, including your business’ name, address, phone number (NAP), business hours, availability of parking facilities, handicap-friendliness, etc. Write a short and a long description of your business and add photographs of your store location to your listings. You can also automate your listings creation and management as a long-term solution to automate local marketing and enhance your business’ online presence.

Step 2: Capitalize on Online Business Reviews

Positive reviews can help your business appear on voice search results. According to a study, 68% of consumers leave business reviews when asked to. Make sure the review generation process is not cumbersome for your customers. You can send out a review generation handout that directs your customers to leave you a review on your review sites when you collect your customer contact information. Automate your review management and use local review schema to direct search engine crawlers to understand your website information and present it on the SERP as snippets. Voice search results usually utilize this information to find the best-suited search results.

Step 3: Optimize for long-tail keywords in your keyword research

The nature of search queries differs when they are spoken as compared when they are typed out. Users using voice search may use conversational phrases that can differ from what they might type in. Hence, you need to find ways to optimize for long-tail keywords in your content. In addition to the long-tail conversational search keywords, optimize your present keyword strategy for “Near Me” searches. Users often use search to find answers to personal queries, so targeting search queries like “Should I color my hair?” or “How often should I wash my hair?” can be beneficial for businesses such as beauty salons.

Step 4: Ensure Your Website is Mobile-Friendly

With over 60% of searches done on mobile devices, it is essential for businesses to ensure that their website is mobile-friendly. Voice searches are commonly conducted on mobile devices, so having a mobile-friendly website can improve your chances of appearing in voice search results. Ensure your website is optimized for speed and has a responsive design that adapts to different screen sizes.

Step 5: Create Content That Answers Questions

Voice search users often ask questions in a conversational tone. To ensure that your business appears in voice search results, create content that answers questions users might ask. Conduct keyword research to find out what questions people are asking and create content that provides the answers. Creating a frequently asked questions (FAQ) page can also be beneficial as it can help provide answers to common queries.

In conclusion, businesses need to be equipped to make the transition to voice search. By following these five steps, businesses can be best positioned to rank in the voice search results.

Rhonda Cosgriff Designs

Author Rhonda Cosgriff Designs

Meet Rhonda Cosgriff, the visionary owner of Rhonda Cosgriff Designs, a leading authority in the realm of web design and development, as well as small business online presence solutions. With an illustrious career spanning almost two decades in the computer systems and design field, Rhonda brings a wealth of experience and knowledge to the forefront of her craft. A trailblazer in her industry, Rhonda Cosgriff has honed her skills to perfection, consistently delivering top-notch websites that resonate with audiences and drive business growth. Her passion for creating digital experiences that captivate and inspire is evident in every project she undertakes. As a seasoned author, Rhonda channels her expertise into insightful blog articles that offer valuable guidance and expertise to business owners, and other organizations or other entrepreneurs. Her writings are a treasure trove of practical advice, industry trends, and innovative strategies that empower individuals and businesses to establish a strong and lasting online presence. With an innate ability to understand the unique needs of each client, Rhonda excels in providing end-to-end solutions for small businesses, ensuring that their journey from conceptualization to launch is seamless and successful. Her commitment to empowering entrepreneurs with the tools and knowledge to navigate the digital landscape sets her apart as a true industry leader. Rhonda is also a web3 designer who can help you transition to the new version of the internet web 3.0 and web3. When you engage with Rhonda Cosgriff Designs, you not only gain access to cutting-edge web design and development services but also tap into the expertise of a seasoned professional dedicated to your success. Let Rhonda's vision and expertise elevate your online presence to new heights.

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