Des Moines, Iowa Local SEO Case Study
Project Overview
Local SEO Case Studies: Des Moines Success Stories “Learn from real-life examples of businesses in Des Moines that have achieved success through local SEO. We take a look at Twelve One Projects SEO update.
Project Details
The SEO case study focuses on optimizing the online visibility of Twelve One Projects, a Videographer and Photographer service based in Des Moines, Iowa, and extending its reach beyond the local area.
The Product
Twelve One Projects specializes in providing photography and videography services for various events and occasions. The goal is to increase their organic search ranking, enhance the online presence, making their services more discoverable for potential clients through search engine traffic.
Project Duration
The SEO (Search Engine Optimization) project is expected to span 2 months.
The Problem
The existing online presence of Twelve One Projects was doing great but they wanted to Search Engine Optimize for the future. The website lacked content and the content it did have was not Search Engine Optimized, didn’t have relevant keywords, or effective backlinks, resulting in lower search engine rankings. And even though they were currently booked and doing great traffic numbers they still wanted to address the position in the search rankings now because it can take a long time to see results. Also we discovered that the hours on their Google business profile had been edited without their knowledge to say closed all day everyday. This can happen if someone “suggests an edit” to google and you don’t see the email to deny the submission. This is a form of competitor sabotage.
The Goal
The primary goal of this SEO case study is to improve the search engine ranking of Twelve One Projects. This involved correcting their Google business profile, optimizing website content, incorporating relevant keywords, and building quality backlinks to increase online visibility.
My Role
As the SEO specialist for this project, my role was to lead the optimization efforts and implement strategies to enhance the website’s search engine performance and organic rankings.
Responsibility
My responsibilities included correcting their Google business profile, conducting keyword research, optimizing website content, adding unique focus keywords, and building high-quality backlinks to improve the website’s overall SEO.
Understanding the User
User Research
SEO Metrics
- Keyword Research: Identify relevant keywords for photography and videography services.
- Competitor Analysis: Analyze competitors’ strategies for successful SEO.
- Backlink Audit: Evaluate the existing backlink profile and identify areas for improvement.
Summary
Users typically search for photography and videography services online. They rely on search engine results to discover reliable service providers. Therefore, improving online visibility is crucial for us to set Twelve One Projects up for success in the future.
Pain Point
The main pain point is the low search engine rankings of Twelve One Projects, resulting in missed opportunities to connect with potential clients searching for photography and videography services. And the fact that their Google business profile needed to be corrected so they could show up in the local results.
Personas
Name: Alex Rodriguez
Age: 35
Occupation: Wedding Planner
Goal: To find reputable photography and videography services for clients’ weddings through online searches.
Problem Statements and SEO Strategies
Problem Statements
- Low organic search engine rankings.
- Inadequate utilization of relevant keywords in website content.
SEO Strategies
- Keyword Optimization: Incorporate relevant keywords in website content, meta tags, and headers.
- Backlink Building: Develop a strategy to acquire high-quality backlinks from reputable websites.
- Content Optimization: Create engaging and informative content to improve overall website relevance.
SEO Implementation
Keyword Optimization
Implemented relevant keywords in website content, meta descriptions, and headers to align with user search queries.
Backlink Building
Established partnerships with local event planning websites and industry-related blogs to secure quality backlinks. We are currently working on guest appearances on vlogs for other local influencers in the industry.
Content Optimization
Enhanced website content to provide valuable information about photography and videography services, catering to user queries.
SEO Performance Metrics
- Keyword Ranking: Track improvements in search engine rankings for targeted keywords.
- Backlink Quality: Monitor the quality and quantity of acquired backlinks.
- Organic Traffic: Measure the increase in organic traffic to the Twelve One Projects website.
The Impact and Lessons Learned
The impact of this SEO optimization includes:
- Improved search engine rankings, leading to increased visibility.
- Growth in organic traffic and potential client inquiries.
Lessons Learned:
- The dynamic nature of SEO requires ongoing adjustments.
- Building and maintaining high-quality backlinks is crucial for sustained improvement.
Here is a screenshot from the traffic summary for Twelve One Projects on January 25, 2024 when I wrote this article. You can see we are getting a couple hundred hits a day, and on January 22, 2024, we had a boost because we published the new Google business profile that I created for Twelve One Projects and asked our Facebook followers to go and leave us a review, so we had a big boost in traffic hits that day, as you can see below.
