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Local SEO Case Study: Twelve One Projects- Des Moines

Project Overview

Local SEO Case Studies: Des Moines Success Stories “Learn from real-life examples of businesses in Des Moines that have achieved success through local SEO. We take a look at Twelve One Projects SEO update.

Project Details

The SEO case study focuses on optimizing the online visibility of Twelve One Projects, a Videographer and Photographer service based in Des Moines, Iowa, and extending its reach beyond the local area.

Web Design and Development of Twelve One Projects websiteThe Product

Twelve One Projects specializes in providing photography and videography services for various events and occasions. The goal is to increase their organic search ranking, enhance the online presence, making their services more discoverable for potential clients.

Project Duration

The SEO (Search Engine Optimization) project is expected to span 2 months.

The Problem

The existing online presence of Twelve One Projects was doing great but they wanted to Search Engine Optimize for the future. The website lacked content and the content it did have was not Search Engine Optimized, didn’t have relevant keywords, or effective backlinks, resulting in lower search engine rankings. And even though they were currently booked and doing great traffic numbers they still wanted to address the position in the search rankings now because it can take a long time to see results.  Also we discovered that the hours on their Google business profile had been edited without their knowledge to say closed all day everyday. This can happen if someone “suggests an edit” to google and you don’t see the email to deny the submission. This is a form of competitor sabotage.


The Goal

The primary goal of this SEO case study is to improve the search engine ranking of Twelve One Projects. This involved correcting their google business profile, optimizing website content, incorporating relevant keywords, and building quality backlinks to increase online visibility.

My Role

As the SEO Specialist for this project, my role was to lead the optimization efforts and implement strategies to enhance the website’s search engine performance and organic rankings.


My responsibilities included correcting their google business profile, conducting keyword research, optimizing website content, adding unique focus keywords, and building high-quality backlinks to improve the website’s overall SEO.

TwelveOneProjectsWebsiteTour 3+Iowa-Web-DesignerUnderstanding the User

User Research

SEO Keyword Research Strategies To Help You Grow Your Business+Iowa-Web-Designer

SEO Metrics

  1. Keyword Research: Identify relevant keywords for photography and videography services.
  2. Competitor Analysis: Analyze competitors’ strategies for successful SEO.
  3. Backlink Audit: Evaluate the existing backlink profile and identify areas for improvement.


Users typically search for photography and videography services online. They rely on search engine results to discover reliable service providers. Therefore, improving online visibility is crucial for us to set Twelve One Projects up for success in the future.

Pain Point

The main pain point is the low search engine rankings of Twelve One Projects, resulting in missed opportunities to connect with potential clients searching for photography and videography services. And the fact that their Google business profile needed to be corrected so they could show up in the local results.

local SEO multiple locations+Iowa-Web-Designer


Name: Alex Rodriguez
Age: 35
Occupation: Wedding Planner
Goal: To find reputable photography and videography services for clients’ weddings through online searches.

Problem Statements and SEO Strategies

Problem Statements

  1. Low organic search engine rankings.
  2. Inadequate utilization of relevant keywords in website content.

SEO Strategies

  1. Keyword Optimization: Incorporate relevant keywords in website content, meta tags, and headers.
  2. Backlink Building: Develop a strategy to acquire high-quality backlinks from reputable websites.
  3. Content Optimization: Create engaging and informative content to improve overall website relevance.

SEO Implementation

Keyword Optimization

Implemented relevant keywords in website content, meta descriptions, and headers to align with user search queries.

Established partnerships with local event planning websites and industry-related blogs to secure quality backlinks. We are currently working on guest appearances on vlogs for other local influencers in the industry.

Content Optimization

Enhanced website content to provide valuable information about photography and videography services, catering to user queries.


SEO Performance Metrics

  1. Keyword Ranking: Track improvements in search engine rankings for targeted keywords.
  2. Backlink Quality: Monitor the quality and quantity of acquired backlinks.
  3. Organic Traffic: Measure the increase in organic traffic to the Twelve One Projects website.

The Impact and Lessons Learned

The impact of this SEO optimization includes:

  1. Improved search engine rankings, leading to increased visibility.
  2. Growth in organic traffic and potential client inquiries.

Lessons Learned:

  • The dynamic nature of SEO requires ongoing adjustments.
  • Building and maintaining high-quality backlinks is crucial for sustained improvement.

Here is a screenshot from the traffic summary for Twelve One Projects on January 25, 2024 when I wrote this article. You can see we are getting a coupe hundred hits a day and on January 22, 2024 we had a boost because we published the new Google business profile that I created for Twelve One Projects and asked our facebook followers to go and leave us a review, so we have a big boost in traffic hits that day as you can see below.

Overview ‹ Twelve One Projects —traffic+Iowa-Web-Designer

Rhonda Cosgriff Designs

Author Rhonda Cosgriff Designs

Meet Rhonda Cosgriff, the visionary owner of Rhonda Cosgriff Designs, a leading authority in the realm of web design and development, as well as small business online presence solutions. With an illustrious career spanning almost two decades in the computer systems and design field, Rhonda brings a wealth of experience and knowledge to the forefront of her craft. A trailblazer in her industry, Rhonda Cosgriff has honed her skills to perfection, consistently delivering top-notch websites that resonate with audiences and drive business growth. Her passion for creating digital experiences that captivate and inspire is evident in every project she undertakes. As a seasoned author, Rhonda channels her expertise into insightful blog articles that offer valuable guidance and expertise to business owners, and other organizations or other entrepreneurs. Her writings are a treasure trove of practical advice, industry trends, and innovative strategies that empower individuals and businesses to establish a strong and lasting online presence. With an innate ability to understand the unique needs of each client, Rhonda excels in providing end-to-end solutions for small businesses, ensuring that their journey from conceptualization to launch is seamless and successful. Her commitment to empowering entrepreneurs with the tools and knowledge to navigate the digital landscape sets her apart as a true industry leader. Rhonda is also a web3 designer who can help you transition to the new version of the internet web 3.0 and web3. When you engage with Rhonda Cosgriff Designs, you not only gain access to cutting-edge web design and development services but also tap into the expertise of a seasoned professional dedicated to your success. Let Rhonda's vision and expertise elevate your online presence to new heights.

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