Case Study: SEO & Web Design for a Dog Breeder

How Designer Doodles by Kim Went from Invisible to #1 on Google in Under 30 Days

When Designer Doodles by Kim approached me, their business was completely invisible online.

I’m not exaggerating.

You could type their exact name—Designer Doodles by Kim—into Google, and nothing showed up. No site. No listings. No photos. No proof they existed.

They were doing everything right offline: quality puppies, rare blue-eyed Merles, and family-raised Sheepadoodles with serious value. But online? Crickets.

This case study breaks down exactly how I took a dog breeder with zero digital presence and turned them into a top-ranking brand locally and nationally—without paid ads, bloated retainers, or empty SEO promises.

🔧 The Work: Full-Scale Brand Build + SEO Foundation

This wasn’t just a web design job. I built their entire brand from scratch, including:

• ✅ Brand Identity Design (logo, fonts, color palette)

• ✅ Professional Photoshoot (used across the site and social)

• ✅ Custom WordPress Website (mobile-optimized + built to convert)

• ✅ On-page SEO Setup for all core service and location keywords

• ✅ Ongoing SEO Strategy & Blog Content targeting breeder-specific keywords

🐾 Keyword Focus Areas

We didn’t just target fluff phrases. I focused on commercial intent keywords dog buyers actually search:

• Dog breeder in Iowa

• Doodle breeder near Des Moines

• Sheepadoodle puppies for sale

• Blue Merle Doodle puppies

• Best doodle breeder Midwest

• Doodles near me

• Iowa doodles for sale

This mix of local and national intent keyword permutations brought both nearby buyers and out-of-state interest—without spending a cent on ads.

📈 The Results: Page One in 30 Days — Top Rankings Soon After

Let’s talk results.

• Before: Not even indexed. No results for their name. No map listing.

• After 30 Days: Page one rankings for competitive local keywords like dog breeder in Iowa.

• After 60 Days: Top 3 rankings for multiple national and local search terms.

• Now: Steady, high-converting traffic and dominance in both local and national breeder searches.

💀 The Brutal Truth About Other SEO “Agencies”

Before working with me, Kim (the owner) had reached out to a few “SEO experts.” Here’s what they told her:

“It’ll take 6–12 months before you see anything… Maybe.”
“We charge a setup fee, an assessment fee, and ad management.”
“We’ll need you to commit to a long-term monthly retainer.”

Translation?
They planned to run Google Ads, collect a paycheck, and hope she didn’t ask for proof of actual organic rankings.

That’s the game.
Most “SEO companies” are just resellers for paid traffic—they’re not optimizing anything organically.

Meanwhile, I:

• Charged no setup fee

• Delivered visible results in under a month

• Did it organically, with zero paid ad spend

• Showed screenshots, rankings, and real data—not excuses

💬 Client Testimonial –

“The best thing you can do for ranking is have someone who understands web design and SEO because they truly do go hand in hand and you can’t understand one without fully understanding the other.

I went from being completely invisible online—I mean literally no Google results at all even when you Googled me by my own name—to ranking on page one almost immediately. Within weeks, I was showing up at the top for dog breeder in Iowa, Sheepadoodle breeder, and even national search terms.

And here’s the kicker: I didn’t have to pay for ads. I didn’t have to wait six months. I didn’t get nickel-and-dimed for setup, assessments, or retainers. Rhonda flat-out delivered—faster, better, and for a fraction of what the others were quoting me.

If you’re on the fence, stop wasting time. Hire Rhonda. She’s the real deal.”

— Kim, Owner of Designer Doodles by Kim

🧠 What This Proves

You don’t need a 6-month wait, a $3K retainer, or a giant ad budget. Click here to find out what other Des Moines SEO companies are charging. 
You need a site that’s built right from day one—with real SEO behind it.

If you’re a dog breeder (or any local service business) and you’re ready to stop paying for clicks and start owning your traffic—I’m your answer.

I also have local only SEO services reach out and ask about those starting at $300 a month!

Need a website and real SEO results for your dog breeding business?
Let’s turn your name into a brand—and get you ranking fast.
👉 [Book a strategy call now]