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How Much Do Web Designers Charge? A Pricing Guide

Check out this great article on pricing for web designers by FreeBooks.

“Hourly Rate

Reasonably skilled and experienced freelance web designers make about $75 per hour on average. This figure can vary, though, according to CSS-Tricks.

Website Builder Expert estimates that the cost to design a website is $30 to $80 per hour, while the cost to actually develop the website is $100 to $180 per hour.

Freelancers typically make a higher rate than in-house web designers because they don’t receive health insurance and other perks that employees receive.

A few factors determine whether a freelancer will charge more or less than $75 per hour:

  • First and foremost your experience and skill level!
  • Pet projects – A freelancer might offer a nonprofit, a friend, or a family member a lower rate.
  • Project length – Long-term web design projects might deserve a slightly lower hourly rate in exchange for a greater amount of hours worked.
  • Project difficulty – As a website builder, will you need help from a programmer, developer, or graphic designer? If so, charge more to cover the rate that these professionals will charge you.
  • Page count – More pages to design means more work for the website builder. Extras like a blog or an e-commerce component can also drive the total up.

Flat Rate

Clients love paying web designers flat rates because they know exactly how much they’ll pay upfront. Web design freelancers often dislike flat rates because you can almost never be 100% sure how long a project will take, especially if the client asks for endless changes, according to CSS-Tricks.

It’s a good idea to question the client extensively before providing prices to make sure you understand their budget and project requirements.

Here’s a basic web design price list:

    • Setup: $160
    • Design and building: $5,000
    • Content creation: $500
    • Client training: $600
    • Maintenance: $500
    • Total: $6,760

The average cost of basic website created by a freelance website designer is $6,760, according to Website Builder Expert. This cost only covers the first year.

That said, each cost can vary depending on many things, from the experience of the web developer to the current market for freelance web designers. Setup can cost as little as $50 and go as high as $200, depending on the website domain cost and other factors. A custom website design will usually cost a minimum of $5,000 but can go upwards of $10,000 for more complex projects.

Content creation varies from $500 to $5,000 depending on how much content the client wants and how often they want it. Plus, the annual cost of website maintenance costs about $500 to $1,000.

Skill Level

How much skill and experience do you (and/or your team) have in the world of web design services? If you’re only in your first year, you likely won’t get much business by charging at the upper end of the pricing spectrum. However, if you have several years of experience under your belt with the skills to match (and have a portfolio of your work that reflects that), you can easily charge more than the per-site average of $6,760

FAQs on How Much Do Web Designers Charge

How Much Should a Web Designer Charge?

Web designers determine their hourly rate based on their expenses and skill level. However, it’s also common for this rate to change depending on other factors, such as a given project’s complexity. Web designers with the necessary skills and experience should aim for a rate of at least $36 per hour.

How much do freelance web designers charge?

Freelance web designers tend to earn more in gross profit than employees since they have to pay all of their own taxes and expenses. Depending on the specifics of their web development services and the web design project, a designer will charge anywhere from $30 to $80 per hour. ”

Jason Ding, CPA

Rhonda Cosgriff Designs

Author Rhonda Cosgriff Designs

Meet Rhonda Cosgriff, the visionary owner of Rhonda Cosgriff Designs, a leading authority in the realm of web design and development, as well as small business online presence solutions. With an illustrious career spanning almost two decades in the computer systems and design field, Rhonda brings a wealth of experience and knowledge to the forefront of her craft. A trailblazer in her industry, Rhonda Cosgriff has honed her skills to perfection, consistently delivering top-notch websites that resonate with audiences and drive business growth. Her passion for creating digital experiences that captivate and inspire is evident in every project she undertakes. As a seasoned author, Rhonda channels her expertise into insightful blog articles that offer valuable guidance and expertise to business owners, and other organizations or other entrepreneurs. Her writings are a treasure trove of practical advice, industry trends, and innovative strategies that empower individuals and businesses to establish a strong and lasting online presence. With an innate ability to understand the unique needs of each client, Rhonda excels in providing end-to-end solutions for small businesses, ensuring that their journey from conceptualization to launch is seamless and successful. Her commitment to empowering entrepreneurs with the tools and knowledge to navigate the digital landscape sets her apart as a true industry leader. Rhonda is also a web3 designer who can help you transition to the new version of the internet web 3.0 and web3. When you engage with Rhonda Cosgriff Designs, you not only gain access to cutting-edge web design and development services but also tap into the expertise of a seasoned professional dedicated to your success. Let Rhonda's vision and expertise elevate your online presence to new heights.

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