Family Sanctuary Brand Board: Warmth, Heritage & Purposeful Design

At Rhonda Cosgriff Web Designs, every brand board I create is more than just colors and fonts—it’s a visual identity with soul. The brand board I completed for Family Sanctuary reflects deep-rooted values, faith, and a strong, intentional presence.

Let’s take a closer look at how this brand came together.

The Essence of Family Sanctuary

Family Sanctuary is a brand grounded in faith, tradition, and family—an organization that radiates warmth and welcomes with grace. The goal for the branding was to create a visual identity that felt earthy, bold, classic, and slightly refined with a modern edge. It needed to evoke feelings of trust, depth, protection, and spiritual alignment.

The Color Palette

The selected colors for this brand were deeply intentional:

• #32453A – A deep forest green, anchoring the brand in strength, renewal, and trust.

• #865819 – A warm, rustic bronze, evoking earthy richness and timeless heritage.

• #956834 – A golden oak tone with a vintage feel that adds sophistication and depth.

These three tones work together to reflect the brand’s connection to family roots, sanctuary, and service. They’re warm without being overly soft—strong without being cold.

The Font Pairings

Font selection plays a major role in brand psychology. For Family Sanctuary, I layered modernity and tradition in just the right balance:

• League Spartan – A bold, geometric sans-serif that gives the brand structure and clarity. It’s the perfect choice for headers and brand statements that need to stand strong.

• DM Serif Display – Adds elegance with its classic serif forms—great for subheadings and adding contrast.

• Majesty – A stunning, regal typeface that elevates key phrases or taglines with poetic beauty.

• Avenir – A reliable, clean sans-serif used for body text and supporting copy. It’s legible, neutral, and keeps the brand approachable.

Together, these fonts balance strength, readability, and warmth—ideal for a brand centered around sanctuary and belonging.

The Logo: Interlocking FS Script

The crown jewel of this brand board is the interlocking FS monogram designed in a custom typographic script. It feels timeless, high-end, and handcrafted, giving the brand an immediate sense of personality and polish.

This FS interlocking mark acts as a recognizable icon, suitable for embossing, print, signage, and social media profiles. It creates a sense of unity and strength, beautifully representing the word Sanctuary in a visual form.

How It All Comes Together

This brand board tells a story:

• The colors root it in the earth.

• The fonts give it voice—bold, graceful, and enduring.

• The FS logo becomes a visual signature of trust and timelessness.

Whether this brand appears on a website, business card, social post, or signage—it’s going to stand out with cohesion and soul.

Want a Brand Like This?

If you’re building something with heart, purpose, or a mission that matters—your brand deserves more than a Canva template.

At Rhonda Cosgriff Web Designs, I help people like you build from the ground up, starting with a visual identity that reflects who you are and where you’re going.

📬 Contact me today to create a brand board that sets you apart. Because when your branding is built right, everything else clicks into place.