Skip to main content

How Google Ranks a Website

The websites that Google ranks on the 1st page of its search results for any given search term are the ones that they consider to be the most relevant and useful. They determine which websites are the most useful and relevant by using a complex algorithm (mathematical process) which takes into account 200+ factors.

Google doesn’t let people know what those factors are, however, through a combination of research, testing and experience, a good SEO consultant knows what the most important factors are. For example, most SEOs would agree that the following are all important ranking factors:

  • Keyword usage
  • Site structure
  • Site speed
  • Time spent on site
  • Number of inbound links
  • Quality of inbound links

The algorithm is designed and set-up by humans, however, the rankings given to websites are wholly determined by the outcome of the algorithm. There’s no manual intervention by humans to adjust the rankings specific websites are given by the algorithm.

The website ranked in 1st place is the website that the algorithm has given the best score to when taking into account the 200+ factors. Google is constantly reviewing, adjusting and updating its search results, so a website that is ranked 1st today could potentially not even be on the 1st page next week.

If a website stays where it is, rises or falls in the search results is dependent on one overall consideration – how it compares to the websites it is competing with i.e. the other websites who want to rank for the keywords that it wants to rank for.

So, for example, if a website that is ranked on the 4th page for a particular keyword phrase decides to improve its site structure, add new content and seek out new high quality backlinks, whilst the websites on the 1st – 3rd pages of the search results don’t also make improvements, then the website on the 4th page will rise in the rankings.

How much it rises is dependent on the existing authority and quality of the sites above it and how much value Google’s algorithm places on the value of the improvements that have been made to the website. It could rise up just a couple of positions or it could rise straight to the no.1 position.

There’s no magic button that an SEO can press that guarantees a no.1 ranking, however, by paying attention to the factors that the algorithm places value on, and actively working to improve them, they can guarantee to improve your website’s rankings in Google.

Rhonda Cosgriff Designs

Author Rhonda Cosgriff Designs

Meet Rhonda Cosgriff, the visionary owner of Rhonda Cosgriff Designs, a leading authority in the realm of web design and development, as well as small business online presence solutions. With an illustrious career spanning almost two decades in the computer systems and design field, Rhonda brings a wealth of experience and knowledge to the forefront of her craft. A trailblazer in her industry, Rhonda Cosgriff has honed her skills to perfection, consistently delivering top-notch websites that resonate with audiences and drive business growth. Her passion for creating digital experiences that captivate and inspire is evident in every project she undertakes. As a seasoned author, Rhonda channels her expertise into insightful blog articles that offer valuable guidance and expertise to business owners, and other organizations or other entrepreneurs. Her writings are a treasure trove of practical advice, industry trends, and innovative strategies that empower individuals and businesses to establish a strong and lasting online presence. With an innate ability to understand the unique needs of each client, Rhonda excels in providing end-to-end solutions for small businesses, ensuring that their journey from conceptualization to launch is seamless and successful. Her commitment to empowering entrepreneurs with the tools and knowledge to navigate the digital landscape sets her apart as a true industry leader. Rhonda is also a web3 designer who can help you transition to the new version of the internet web 3.0 and web3. When you engage with Rhonda Cosgriff Designs, you not only gain access to cutting-edge web design and development services but also tap into the expertise of a seasoned professional dedicated to your success. Let Rhonda's vision and expertise elevate your online presence to new heights.

More posts by Rhonda Cosgriff Designs

Leave a Reply

error: Content is protected!