Why You Shouldn’t Use Website Builders

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You’ve seen the commercials before… “Build your own stunning website in just a few minutes!” Websites like Wix, Squarespace and Weebly offer do it yourself websites at a very cheap price. These website builder tools are making a killing off business owners who don’t know the difference between one of these pages and a real website with semantic markup and search engine optimized code.

The problem is that creating a good website is more than just throwing a few elements on a page, slapping your phone number on it, and letting it go.

To make a really good website, you need to create an experience for the user. A website should be built with the user in mind to create a perfect user flow and smooth UX (user experience). This requires a good website structure and the latest SEO (search engine optimization) techniques as well as a professional design…

I have compiled the main reason to NEVER use a website builder

You Don’t Own the Website

Like I mentioned before, you aren’t able to migrate a site created with a website builder. Which also means that you don’t even own the website. If you wanted to move it, you couldn’t… which means the company you built it with, owns it. You don’t even have root access needed to customize code, back up and restore.

Not ‘Stunning’

Many website builder companies like to say that you can create a stunning website with their software. The problem is that ‘stunning’ has a context. If the last time your website was redesigned was 10 years ago, then a 1 page Wix website may seem stunning to you. But technology is growing very fast and the web design market has grown with it.

Stunning websites these days are much more than just a single page that a lawyer, doctor or chiropractor throws together in 30 minutes. When we build a website we create an experience for the user that engages them and builds trust. A stunning website is a website that brings in traffic and converts that traffic to paying customers and most website builder sites don’t do that. They do not offer multi-level marketing campaigns with pop up funnels for those campaigns. They cannot capture leads and send newsletters. They cannot do live chat with you and your site visitors. And they don’t have a deep level of function customization.

Only 1-Page

Most website builders only offer a single page to be created which is bad for SEO and terrible for creating an online presence. Websites should be multiple pages and constantly be growing in pages. That is the only way to keep Google bots coming back and keeping your website relevant. If you are not adding new content after a while google will concider your site dead and that will be detrimental to your ranking.

It should not be possible to showcase your business in just one page. No one wants to scroll down an extremely long page that goes on forever. Websites should be sectioned off into different pages and levels to explain the business, who are you, what you do, where you are located and how to contact you.

No Support

In order for a website to grow, you have to water it. When you create a website with Weebly, Wix or Sqaurespace you don’t get the support you need or deserve. Is should not be your job to keep your website running and up-to-date!

What if your website goes down or something stops working on it? Do you have the skills it takes to fix it before your customers notice? A lot of the time, certain pieces of a website can stop working and you may not even know it. Customers may be trying to contact you, but you’re not a webmaster, how would you know?

Having a dedicated support team is essential and necessary to have an online website. They can make sure your website is up, running and functional so that your customers can find you 24/7, 365.

What about the learning curve of that builder to initially get your site up and going? How much is your time worth? Can you delegate your companies first impression to one of your employees? Would you want to trust your online image to the persona answering your phones? If so how many hours is it going to take them to get it right in conjunction with your expectations? Don’t forget the revision that you want to make. Let’s say you are paying them $10/hour(and most people make more) it could easily take 50 hours to get even a basic three-page site built by someone who is not an expert. Don’t forget they also need to know how to select the right images and how to edit those images for your site.

Bad SEO

One of the worst parts of using a website builder to create a business website is that the builder spits out a jumble of code that is not structured well. It doesn’t contain the necessary elements to help websites rank better in Google.

SEO Stands for search engine optimization and its the methodology of making your website show up higher in Google and other search engines. There are many pieces to SEO but one of the most important parts is on-page SEO. This is the code and structure of the site and they have a large impact on the SEO-friendliness of the website.

When you build your site with these website builders you do not have control of the code…just the design. You can’t use structured data to increase your local SEO or even add content. Growing your online presence is a huge part of getting more online visitors and customers. These website builders don’t allow you to create new content so you will rarely rank in Google.

Flash Based

Another reason websites builders are bad for SEO is that they are flash based. Google and other search engines can’t read flash so they have no idea what the website is about. Not to mention that flash is very slow and kind of old school.

Flash is also very insecure, can’t be searched, doesn’t have text content and is a nightmare for search bots. I highly suggest staying away from website builders that use flash.

No Website Structure or Data

The other issue with only have 1 page is that you do not have a website structure which is essential to SEO. When a website is organized nicely and according to a site hierarchy, you make search engines very happy and they are often going to rank that website higher. A URL structure should be organized to match the hierarchy. When you create a website with companies like Wix, Weebly or Squarespace, you aren’t going to get a good hierarchy or structure…

Devalues Your Business

Let’s do some math… Wix.com currently has over 90 million users. On their website, they mention that they have about 500 customizable templates. If we do some simple math… 90,000,000 users / 500 templates = 180,000. That means that if you use Wix, you are probably using the same template as 180,000 other people.

This really diminishes your brand in so many ways. Not only do 180,000 other peoples website resemble yours, customers know you are using a cheap website builder to create a website and brand.

48% of people cited a website’s design as the number one factor in deciding the credibility of a business (source: IronPaper)

Customers want to know you are a legitimate business that spends more than $30 on their online brand. This builds trust and brand awareness. When you go the cheap route with your business website, you are going to get cheap results.

No Competitor Diversification

With 180,000 other people using the same template, how are you going to differentiate yourself from your competitors? If a customer had the choice between a business with a Wix website or a business with a custom designed website, who do you think they would choose?

Not Mobile Friendly

Having a mobile-friendly website is probably the most important thing on this list. This should be obvious since pretty much everyone has a cell phone with access to the internet.

62% of companies that designed a website specifically for mobile had increased sales. (Source: Econsultancy)

When you use a website builder you aren’t going to get a responsive website design. Sure, it may look decent on a desktop computer, but did you happen to check it out on a mobile device? or a tablet? It’s very important for a website to work on all devices because users are accessing the web from a lot of different ways and your website should be ready.

Not CMS (content management system) Based

CMS systems are a powerful tool to help manage websites and their content. Content management systems like WordPress facilitate writing, editing, organizing and publishing content online.

You can have full control over files, design, documents and how you display your content.

When you use a website builder you are creating static HTML web pages that are no match for content management systems.

Your Stuck With It

Migration is not possible when you use a website builder. That means that if you wanted to move your website somewhere else, you wouldn’t be able to.

Having your website run on a CMS system allows you to migrate from host to host easily without website interruption.

Slow Website Speed

Having a slow website is bad for visitors, sales and even search engine rankings. Google knows everything about your website including how long it takes to load it. If it takes a long time to load, you will get dinged in the search engines and probably by your visitors as well.

The change in a website bounce rate spikes to 100% when a page takes 4 seconds or more to load. It jumps to 150% if a page takes 8 seconds or more to load. (Source:Hubspot)

With companies like Wix and Squarespace, you are on a server with a ton of other people. This creates fewer resources and slower websites which is bad for everyone.

Websites should be hosted on a fast server that doesn’t have a large number of other websites hosted on it.

No Analytics or Reports

Knowing what’s happening on your site is really important for testing and evolving your website. You need a good way to track visitors, leads, and what people are doing on your website. With website builders, you simply can’t do this. My sites come with live statistics and reports.

Advertisements

Having a large advertisement to create your own site for free is not something you want to display on your website.

Not only does it devalue your brand but it takes away from the user experience of a website. It instantly tells me that this website owner doesn’t care enough to invest in a real website. Other signs are the icon on the browser tab, the loading text on the bottom right while its loading, or the “Powered by:” at the very bottom all right there in  plain sight.

Not an Actual Domain Name

With some website builder sites, you don’t even get your own domain name. They will give you a URL like mycompany.wix.com or goodbusiness.weebly.com which is pretty much worthless. This diminishes brand value, trust and the likelihood that anyone is going to contact you to do business from your website. You an pay to remove their name from the URL but that only hides the problem slightly.

Having your own domain name is what sets you apart on the web. It allows you to build backlinks to your domain increasing the traffic and customers.

Wrapping Up

In conclusion, its a very bad idea to create your business website using a cheap website builder like Wix, Weebly or Sqaurespace and others. Many customers shy away from businesses that use these type of services to create their website. It makes your company seem less professional.

Instead, enlist the help of a professional website design company that can create a responsive website for an affordable price. Stop trying to do it yourself and redesign your website to adhere to the latest standards and SEO practices so that you can grow your online presence resulting in more traffic, leads and customers.

Having your own host versus a website builder hosting

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Make sure you also take into consideration that many hours involved in creating the site and editing just the right images to convey your design. And that is if you already know the platform. If you also have the learning curve of that particular platform if it increases greatly. If you have zero knowledge on the subject of building a site anywhere it again magnifies. Are you going to do it yourself or are you going to pay an employee to do it?

I am running a special right now that is $500 for a basic startup four-page site. That breaks down to having someone do it for $10 per hour and 50 hours and if it is your first time the learning curve is going to be far greater to build a site even on a site builder. And even if you buy the domain so you don’t have their name in your free domain you can still always see their branding somewhere. When you have your own hosting account for the site it is all your branding. Everything is customizable and you have root access. This is for a limited amount of contracts so contact me right now.

Support small Sunday, not to be confused with shop small Saturday

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Everyone has heard of shop small Saturday but what about support small Sunday. On Sundays, you like the posts of your friend’s small businesses to help them open their viewer network up. A like may not seem like much to you but to that company, it could lead to their next project. Lets first look at why you may not be seeing the posts in the first place.

Facebook doesn’t use a chronological feed, like Twitter does (or like Facebook used to). Instead, what you see in your News Feed is determined by an algorithm that sorts things based on what Facebook thinks you want to see. This is a cause of some consternation.

Every so often, a page or person I follow on Facebook complains that their posts are only reaching a small fraction of their followers and begs everyone to add them to their See First list so they can “keep reaching all the fans”. They claim Facebook is cutting them off and hiding them from some of their follower’s feeds so they’ll pay for Promoted posts. But that’s not really how Facebook works.

If you’ve used Facebook for a few years, odds are you’re friends with a few hundred people (most of whom you don’t really care about) and have liked way too many pages (again, most of which you probably don’t care about). My friend count is well north of 1100, and I dread to think about how many Pages I’ve liked.

Facebook wants to keep you and me, the users, engaged. They have poured millions of dollars into finding ways to keep as many people as possible coming back for another hit of social crack. Showing us a load of stories from former friends or pages we liked to try and win an iPhone 4 isn’t going to achieve that. So Facebook has had to find a way around that.

How Facebook Determines What You See

So how does Facebook determine what stories appear, and what don’t? As they say in their FAQ:

The stories that show in your News Feed are influenced by your connections and activity on Facebook. This helps you to see more stories that interest you from friends you interact with the most. The number of comments and likes a post receives and what kind of story it is (ex: photo, video, status update) can also make it more likely to appear in your News Feed.

This is a little vague, so we reached out to Facebook to find out more.

Facebook has a ton of information on it, and Facebook doesn’t want to show you stories that don’t interest you. So every time you open Facebook, the algorithm looks at all the possible stories you could be shown. Everything that your friends and the pages you follow have posted since you last logged in is included. Each story is assessed individually and given a Relevancy Score; a measure of how likely Facebook thinks you are to spend time viewing it, like it, comment on it, or share it. This score is unique to you. A post from How-To Geek’s Facebook page would have a different score for you than it does for me. Facebook uses these signals as proxies for actual interest.

There are thousands of different signals that go into determining a story’s Relevancy Score, but the most important are who posted it, what type of content it is, how many interactions it has, and when it was posted.

When you add someone on Facebook, the algorithm doesn’t know whether they’re your new best friend or a stranger you’re buying a TV from. Over time, as you interact with your bestie more, Facebook learns that they’re someone you care about so their posts are going to get a higher Relevancy Score than a random old school friends.

The kind of post matters a lot, too. If you watch a lot of videos, you’ll be shown more videos. If you mainly like text posts, they’re the ones that will pop up more. If you never interact with photos, you’ll see fewer.

As Facebook is concerned, interactions (likes, shares, and so on) are a good indicator of how interesting something is. So if there’s a choice between two posts from the same page, one with hundreds of likes, the other with a few dozen, the one with hundreds will be shown first.

Lastly, Facebook takes recency into account. Online, everything moves fast. Something that was posted last week probably isn’t as interesting as something posted an hour ago.

All of these factor into a story’s Relevancy Score, which then determines whether you’ll see it or not.

How Facebook Decides the Order of What You See

Once Relevancy Scores are calculated, Facebook has to decide what order you’ll see everything in. This part is simple: stories are arranged from most relevant to least relevant.

Once a story is shown, it’s locked in place. If you visit Facebook at 1pm, all the potential stories since your last visit will be considered and the most relevant shown. If you visit Facebook again at 3pm, all the possible stories from the last two hours will be considered. Any that are shown will be slotted into your News Feed above all the stories you saw the last time you visited. That’s why, if you keep scrolling down, you come to the same old stories.

Where This Approach Falls Short, and How to Fix It

The News Feed algorithm is constantly being updated. Every time you interact with a new story, Facebook is logging that detail and using it determine what posts are more likely to interest you in the future.

Sometimes though, the algorithm can get the wrong idea. Maybe you have reason to interact with one person really intensely for a short period of time or an ex-girlfriends posts are still showing first in your News Feed a year after you’ve broken up. If that’s the problem, manually prioritizing your News Feed. You’re able to select some people to show up first, and others to hide everything they post.

I urge you to just go ahead and give your friend the like, what is it costing you? Worst case you had to take the time to go to their page on fb. That’s it. Best case you just connected them with their next closed deal. And it cost you nothing. I will never understand how people support strangers and celebrities companies so strongly but when it comes to their friend or family members company they don’t have the time to go to their page and like their stuff.

snapchat rolls out redesign

Hate the new Snapchat? Find out how to roll it back now!

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The new Snapchat update has caused a bit of a stir leaving some people irritated with the changes that the social media platform has introduced.

Some people are unhappy with the significant changes to the layout of the app, with the Friends, Discover and Stories sections all getting a makeover. The Stories page, which let people post pictures and videos for 24 hours, has been removed. And as a Beta Tester who has had it for about two months, I can admit it is annoying if you want to creep and watch someone’s public story more than once in those 24 hours! It took me a second to even figure out that I could watch it again if I clicked on their profile.

Instead, you can see your personal Snapchats jumbled up with friends content on the Friends screen. Furthermore, on the Discover page, you can see content produced by brands, publications or professional content creators. Chats and Stories from your friends can be viewed by swiping right, while Stories from ‘publishers, creators and the community’ can be viewed on Discover by swiping to the left. If you are one of the people who aren’t happy with the latest update, then Android and iOS users can follow these steps below to downgrade.

Uninstalling on Android

Tech Advisor has provided these useful guidelines to Android users looking to downgrade to an older version. One way you can go back to a previous version of an app is to find the installation file for the previous update and install that version. Android uses something called APK (which means Android application package) files for apps. You can search the web for the app name, version number and APK. You should have a copy of the APK files for every version of an app you’ve updated.

If you have a previous version of the app on another device, then you should be able to extract the APK file from it. If your mobile device or tablet is rooted, you can simply obtain the APK file from the /data/app/folder.

Android users could also try also download different older versions of Snap from here as an alternative. https://snapchat.en.uptodown.com/android/old

Once you have the file, you can uninstall the newer version of the app from your device, and then proceed to copy the older APK file you found to the phone or tablet using Windows Explorer (File Explorer). After, copy it to either a new folder or the Download folder. Then, you’ll need to download or buy an Android File Explorer app to find the file on your Android device, at which point you can tap on it and install it.

 

Uninstalling on Apple iOS

Apple users could download to an older version via iTunes by following the following steps:

Important – do not update apps in iTunes yet. You’ll be using the old copy of the app that’s still stored in your iTunes library.

Delete the app on your iPhone by pressing the app’s icon for several seconds. A small X will appear in the upper lefthand corner.

Press the X of the app you want to delete. Press the home button after the app is gone from the screen to get out of delete mode.

After, connect your iPhone to your computer. Open iTunes and select your device. However, do not sync at this time.

Click the Applications tab. Select ‘Apps’ in the iTunes sidebar.

Find the app you want to reinstall in iTunes’ Apps list. Select the option to “Install” and sync your device.

The version you have backed up in iTunes will copy back to your iPhone. Hopefully, it’ll be the older version.

 

 

 

 

 

 

A great article on 6 reasons a small business needs a website

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https://www.thebalance.com/reasons-small-business-website-2948414

Should your small business have a website? Yes!

Many small businesses are still not using the internet to conduct business. In fact, 46 percent of  U.S. small businesses still don’t have a website for their company, according to a survey by research firm Clutch.

The Canadian Internet Registration Authority’s (CIRA’s) 2014 Factbook found that only 41% of Canadian small businesses have a website at all while Canadian business’s investment in ecommerce is so dismal that one commentator retitled a government report on the subject “E-Commerce in Canada: Half-Assedly Pursuing the Promise.”

The first reason why your company needs a website, even if your business has five employees or less, is because that’s where so many of your potential customers are for so much of the time.

For instance, a study by comScore Canada found that Canadians spend an average of 36.3 hours browsing in one month’s time, while Americans spend 35.2 hours online every month. (This study also found that Canadians spend more time online each month than anyone else.)

Meanwhile, a Nielsen Company audience report for the first quarter of 2016 found that about 81% of adults in the United States have smartphones which are used about one hour and 39 minutes daily on average to consume media.

In both the U.S. and Canada, 88.5% of people are internet users.

All of which means that there are a whole lot of eyeballs that could be visiting and interacting with your small business’s website – if you had one.

If you operate one of those small businesses that doesn’t have a website and that fact alone doesn’t persuade you to develop an online presence for your business, here are six more reasons:

1) People use the internet like they used to use the phone book.

I used to tell small business owners that it didn’t matter if they had a website if most of their business was local. But now almost everyone uses theiInternet to get information – even local information. Potential customers are using their Smartphones and tablets  to decide where to go and what to buy.

So your small business has to come up in local search or beware; people who are searching will find other local businesses rather than yours.

2) A business website gives your business legitimacy.

People expect businesses to have their own websites, just as they used to expect businesses to have a real physical business address.

Not having a business website raises questions in customers eyes. Are you a technological luddite? Just still haven’t gotten around to it? Or such a shoestring startupthat you can’t even afford to do this? All things you don’t want people thinking about your business!

3) A business website gives you another marketing channel.

Having a business website gives you an automatic internet presence. Think of it as an online billboard. Instantly you have another chance to introduce people to your products and services and another way for people to find you. (Of course, how many eyes your billboard attracts will depend on your conscious marketing efforts to get people’s attention, such as Search Engine Optimizationbloggingusing social media, and online advertising.)

4) A business website gives you another opportunity for data collection/lead generation.

For instance, getting people to write their email addresses on pieces of paper and handing them in at a physical storefront is hard.

But getting people to type their email address into a box on a website is much, much easier – especially if they perceive that they’re getting something for it, such as a newsletter, a special report or an ebook. And once you have the email address, you have another way to reach your potential customer.

5) Ecommerce spending is increasing every year.

In the U.S., ecommerce spending was $341.7 billion in 2015 and Forrester Research Inc. predicts that online shoppers will spend $385 billion in 2017 Retail ecommerce sales are forecast to grow at a fast pace in the coming years, going from 396.7 billion U.S. dollars in 2016 to just over 684 billion US dollars in 2020. In Canada, ecommerce spending was $27 billion in 2015  and sales are expected to total nearly $40 billion by 2018. Canadians shop more abroad than they do domestically, with 67% of purchases going to other countries (PFS).

Learn more about ecommerce: 8 Rules for a Successful Ecommerce Website

6) Webrooming can lead customers into your store.

If you have a brick-and-mortar store, investing in building an online presence such as an ecommerce website can increase your offline store’s profits thanks to the growing popularity of webrooming, where customers research items online before purchasing them in-store.

Over 90 percent of global purchases are still happening offline, proving that webrooming is still most people’s shopping preference.

What’s Your Reason for Not Being Online?

One small business man I spoke to told me that he didn’t have a website because he wasn’t looking for any more business. He’s an electrician and as busy as he wants to be for the foreseeable future.

But if you actually want more business, a business website is now like the business card – a must-have for any business – and don’t think you need to offer ecommerce to have one. A website that serves as a digital business card, providing searchers with information about your business and what you can do for them is still worthwhile.

If you don’t already have one, get started with How to Get and Register a Domain Name, the first step to getting your business online.

Then have a look at the different Online Business Models and see what kind of web presence would work best for your small business.

A great article about website tax deductions/write-offs.

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Is the Cost of a Website Tax Deductible?

https://www.business.com/articles/is-the-cost-of-a-website-tax-deductible/

A website is a necessity for any business today. However, having a website built or updated can be costly. This article is aimed at discussing if your website is or is not a tax deduction for your business.

As a website designer, I get asked this question all the time; especially in the months of October, November, & December. The response always starts off the same, “You need a tax guy for that, but how I understand it……” I do try and explain how I understand the IRS’s rules on deductions when it comes to website design, but I always finish with, “Now, I am a web guy. I am not a tax professional. Consult a tax professional before doing anything, because I am juuuuust a ‘web guy’.”

Is my Website Tax Deductible? YES……ish

To my knowledge, the IRS has not, to date, issued guidelines about website development and maintenance costs. Because there is no FORMAL guidelines to if or if/not a website can be deducted as a tax write-off, we have to look for the write-off categories that best align with what a website is, what is does, and if it is considered an asset, etc.

Website Design as a Start-Up Cost

If you are not yet currently in business (aka, starting up/ haven’t made any sales) the rules for your website design vary from those whom are currently in business. As a start up, website design would be considered a “start-up cost.” Start ups can write off $5000 in the year that the business starts, with anything over $5000 being amortized over a 5 years.

Website Design as a “Code 197” Deduction

Tax Code 197, which governs Amortization of Goodwill & Certain Other Intangibles (which would seem to be best suited towards websites, being intangible and such) states “A taxpayer shall be entitled to an amortization deduction with respect to any amortizable section 197 intangible. The amount of such deduction shall be determined by amortizing the adjusted basis (for purposes of determining gain) of such intangible ratably over the 15-year period beginning with the month in which such intangible was acquired.”

The issue here is I would not consider the shelf life of a website something that can be/ should be deducted over 15 years. Honestly, (coming from a website designer) you should update your website every 4-5 years at the maximum.

Website Design When Considered as Software

When website design is considered as Software, it follows the Tax Deduction Guidelines for purchasing Software. Software costs are amortized over a 3-year period starting the month the software is placed for use.

Now, this is something I can get behind! To me, this seems much closer to the mark we are looking for with regards to the length of amortization and the life of a website.

Website Design When Considered as Advertising

This is by far the most favorable of all of the different website tax write-off category routes listed here as advertising costs are currently deductible, deducted in the year of purchase.

This “Advertising Loophole,” we will call it, does carry weight but it should be mentioned that only a website that lists / displays products and services (absent a shopping cart, patient or rep portal, etc etc) should be considered advertising (as I understand it).

Lets get a conversation started!

Are you a tax profession? Do you know a tax professional? Comment below if you are a tax prfessional or tag a tax professional you know and lets hear some insight. I did the research, but it is always great to hear it from the source, you know why? Because……….

I am a web guy. I am not a tax professional. Consult a tax professional before doing anything, because I am juuuust a web guy.

Sources:

https://www.law.cornell.edu/uscode/text/26/197
http://www.pcworld.com/article/191894/tech_tax_deductions.html

Learn How to Deduct Your Website Costs Before Writing the Check


http://www.atlanticwebworks.com/blog/website-tax-deductible/
http://www.franchising.com/articles/soft_tax_rules_for_web_siterelated_writeoffs.html
https://www.ato.gov.au/Newsroom/smallbusiness/General/Claiming-website-development-costs/
http://www.bloomberg.com/bw/stories/2006-01-11/when-is-your-web-site-deductible

How Google ranks a website

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The websites that Google ranks on the 1st page of its search results for any given search term are the ones that they consider to be the most relevant and useful. They determine which websites are the most useful and relevant by using a complex algorithm (mathematical process) which takes into account 200+ factors.

Google doesn’t let people know what those factors are, however, through a combination of research, testing and experience, a good SEO consultant knows what the most important factors are. For example, most SEOs would agree that the following are all important ranking factors:

  • Keyword usage
  • Site structure
  • Site speed
  • Time spent on site
  • Number of inbound links
  • Quality of inbound links

The algorithm is designed and set-up by humans, however, the rankings given to websites are wholly determined by the outcome of the algorithm. There’s no manual intervention by humans to adjust the rankings specific websites are given by the algorithm.

The website ranked in 1st place is the website that the algorithm has given the best score to when taking into account the 200+ factors. Google is constantly reviewing, adjusting and updating its search results, so a website that is ranked 1st today could potentially not even be on the 1st page next week.

If a website stays where it is, rises or falls in the search results is dependent on one overall consideration – how it compares to the websites it is competing with i.e. the other websites who want to rank for the keywords that it wants to rank for.

So, for example, if a website that is ranked on the 4th page for a particular keyword phrase decides to improve its site structure, add new content and seek out new high quality backlinks, whilst the websites on the 1st – 3rd pages of the search results don’t also make improvements, then the website on the 4th page will rise in the rankings.

How much it rises is dependent on the existing authority and quality of the sites above it and how much value Google’s algorithm places on the value of the improvements that have been made to the website. It could rise up just a couple of positions or it could rise straight to the no.1 position.

There’s no magic button that an SEO can press that guarantees a no.1 ranking, however, by paying attention to the factors that the algorithm places value on, and actively working to improve them, they can guarantee to improve your website’s rankings in Google.

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E-commerce share of total global retail sales from 2015 to 2021

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 https://www.statista.com/statistics/534123/e-commerce-share-of-retail-sales-worldwide/
DESCRIPTIONSOURCEMORE INFORMATION
The statistics at the link above show retail e-commerce sales as a percent of global retail sales from 2015 to 2021. In 2016, e-retail sales accounted for 8.7 percent of all retail sales worldwide. This figure is expected to reach 15.5 percent in 2021.
Retail e-commerce – further informationOnline shopping is one of the most popular online activities worldwide with global e-retail sales reaching 1.55 trillion U.S. dollars in 2015. With recent digital development exploding in the Asia Pacific region, it is no surprise that the fastest growing online retail markets are Indonesia and India, followed by Mexico and China. Digital retail development in these countries is strongly connected to the constantly improving online access, especially in mobile-first online communities that have long struggled with the traditional fixed broadband connections due to financial or infrastructure restrictions but enjoy the advantages of cheap mobile broadband connections.

The average order value of online shopping orders via smartphone and tablet devices still lags behind traditional online orders via desktop but global e-retailers have been catching up on mobile e-commerce sales. Amazon, Apple and JD.com are the leading global e-retailers based on m-commerce sales, with market leader Amazon generating close to 28 billion U.S. dollars in mobile retail sales in 2015 alone. Especially web-only online merchants in China have been successful in making the transition to mobile commerce powerhouses, which comes as a small surprise with the strong mobile internet penetration rate in the country. Online sales are set to account for up to a third of total retail sales in Chinain 2019.